🚀 Q3 Product Launch Plan
Overview
We’re launching NovaPay — a contactless payment SDK for mobile developers — by August 15, 2026. This note tracks milestones, blockers, and open questions.
Goals
- Ship public beta by July 1
- Onboard 10 design partners before launch
- Write full API documentation
- Record 3 demo videos (iOS, Android, React Native)
- Submit to Product Hunt on launch day
Timeline
| Phase | Owner | Due |
|---|---|---|
| Core SDK feature freeze | Backend team | Jun 15 |
| Beta partner invites sent | Growth | Jun 20 |
| Docs site live | DevRel | Jul 10 |
| Marketing landing page | Design | Jul 25 |
| Press embargo lifted | PR | Aug 14 |
| Public launch | All | Aug 15 |
Risks & Blockers
Open Blockers
- Payment processor contract not signed yet — affects all beta testing
- iOS App Store review time is unpredictable (7–14 days)
- Two senior engineers are on leave in July
Mitigation Ideas
- Start App Store submission by July 1 to absorb review delays
- Use existing test merchant accounts for beta until contract finalises
Decisions
| Decision | Owner | Date |
|---|---|---|
| Apple Pay deferred to v1.1 | Mohammed | May 20 |
| Biometric auth opt-in at launch, opt-out by v1.1 | Sara | May 20 |
| Webhook retry logic deferred to v1.1 | Mohammed | May 20 |
| Palette B (deep teal + warm white) selected for brand | Liam | May 20 |
Open Questions
Should we support Apple Pay at launch or defer to v1.1?→ Deferred to v1.1 ✅- What’s our SLA commitment for the beta?
- Do we need a separate staging environment for design partners?
Action Items
- Mohammed — Chase legal on processor contract (due May 20)
- Priya — Follow up with 3 beta prospects (due May 24)
- Liam — Share brand guidelines draft (due Jun 5)
- Sara — Confirm P1 iOS crash fix merged (due May 25)
- Mohammed — Schedule CEO logo review (due May 28)
Notes from Last Sync (May 20)
- CEO confirmed budget for influencer campaign
- Design team needs 2 more weeks on brand refresh — brand guidelines due Jun 5
- Engineering estimates 6 weeks to close all P1 bugs
- 6 of 10 design partners confirmed; 3 prospects still in conversation
- P1 bug: iOS crash on 3DS auth — root cause found, fix in review, ETA May 25
- React Native bridge ~200ms overhead on Android — acceptable for launch, optimize in v1.1
Related
feat/update-the-name